Ashima's

Creative

Portfolio

showcasing some examples of my creative works

COPYWRITING

FRONT PAGE OF MINDWORKS TUITION, MAY 2021

Resdesigning the homepage of MindWorks tuition with WIX required updating all copy on the website to better align with their desired brand image. I tried to find a balance between using SEO Keywords, aesthetically pleasing layouts and fonts, and informative and easy-to-read writing.

ABOUT US PAGE OF MINDWORKS TUITION, JUL 2021

Following detailed interviews with Mr Yang, founder of MindWorks, and all employees, I redesigned the about us page of MindWorks with WIX to better reflect their long term vision, mission and values. Using a combination of playful images, neat layout, and information written in a soft and inviting tone, this page not only allows potential customers to learn and trust MindWorks but also increases brand awareness through targeting relevant and highly searched keywords. I did the keyword analysis with SEMrush (free version) and Google Search Console.

LONG-FORM CONTENT

CONTENT WRITER ON 5 EXTRANET STORIES FOR OTTO INTERNATIONAL AND MULTIPLE INTRANET POSTS, JUN-AUG 2022

Example: OI Dhaka Organises Transgender Awareness Sessions

Showcasing the diversity and inclusion initiatives in the company, this article works to highlight company values and culture by recognising employees' valuable contributions in the making of an inclusive workplace. Furthermore, this article is written following genre conventions of 'news' stories in the fashion industry, relevant for employer branding and SEO ranking.

BLOG WRITER ON 2 POSTS FOR EMBARK SUSTAINABILITY, JAN-APR 2022

Example: The Hunger Pandemic in India

Thoroughly researched , this feature article explores the historical realities that have led to food inequity in India today. I am deeply passionate about social issues such as sustainable living, climate change, gender equality, and eradicating poverty. Working with Embark Sustainability gave me the opportunity to explore these issues in my writing, aligning with their brand image, and experimenting with my creative interests. This article weaves together pathos and factual information to persuade the readers and provoke change.

CONTENT WRITER ON 15+ POSTS FOR MINDWORKS BLOG, MAY-AUG 2021

Example: How to Become a Tutor: Excelling in

Your First Home Tuition Assignment

As a content writer for MindWorks, I wrote highly researched original blog posts on SEO relevant keywords. In this example, the post uses a semi-informal tone to encourage new tutors to join MindWorks Tuition by giving practical tips for success. Here too, the writing conventions such as genre expectations, style, tone, and format of the blog posts follows the expected styles of most tuition agencies in the relevant market.

DESIGN & SHORT FORM CONTENT

Original template designed with Canva for Entertainment Now Media Kit combines playful colours of the brand with catching layouts to easily share information to potential advertisers

Instagram post created with Canva for GiaBac Tourism as part of a service learning project aimed to increase awareness of Vietnamese cultural heritage

Poster and logo designed with Canva, Procreate, and Adobe Express for Hall Community Service Group during my term as an External Vice President for this student club under Hong Kong PolyU Residential Education.

Using unconventional colours and a captivating image, this post was designed to recruit new volunteers for the community.

ANIMATION

Created using VideoScribe, this video visualises the highly researched blog post published on MindWorks by Tutor Young. With colourful images and simple language, it targets young Singaporean students looking for academic success.

PERSONAL PROJECT

Playing with photography and videoediting on Canva, PicsArt, Premiere Rush and Adobe Express, I explore my creative passions and my love for literature and art through my Instagram: @my.learning.notebook

Hong Kong

aashimashukla@ymail.com